CWW – Let’s talk about… Porto and Douro, a revolution in Wine Tourism and its impact on the region and its products, with Adrian Bridge

Tuesday 7th May at 5pm BST

Portugal is a highly fashionable tourism destination and has seen an explosion of development in Lisbon and Porto over recent years, with much international investment. This transformation is reflected in the demand for Portuguese products, including wine and port.

Our speaker, Adrian Bridge, who leads the Fladgate Partnership, has pioneered new styles of port as well as the wine hotel The Yeatman, which arguably lit the fuse for Porto’s rocketing tourism success. More recent investment and the launching of World of Wine is aimed at taking the destination to another level.

Adrian argues that the influx of visitors is having an impact not only in Portugal but also on demand for Portuguese products around the world, not least table wines. The Fladgate Partnership has recently moved into this area and now has 250ha of table wine vineyards spread across four regions, Minho, Dao, Bairrada and Douro. This is a major step for the company, whose origins stretch back to the foundation of Taylor’s Port in 1692.

Adrian’s talk will cover some of these trends, the reasons for the strategic changes that he has led and, importantly, what he sees happening for the future.  Will this development in Portugal be a template for other regions?

See fladgatepartnership.com/en and and wow.pt/en

To join this seminar, please register now or at any time before 5pm BST on Tuesday 7th May. The session, including Q&As, will last for approximately one hour. To register, follow the link below. Guests will be very welcome, but please let Andrea know their names.

Register in advance for this webinar:

https://us06web.zoom.us/meeting/register/tZ0vdOyspzgvH9wS2Jq1TDMCgs9SxkXcm_pF

After registering, you will receive a confirmation email containing information about joining the webinar.

We look forward to seeing you then.

Michèle Shah & Liz Sagues, CWW online events organisers