New Member: Alistair Morrell

Strategic marketer, commentator and journalist, Alistair has been involved in most sides of the trade for over 30 years, starting with vintages in Alsace, Australia and New Zealand. 

As a buyer for major supermarkets, Alistair launched Yellow Tail in the UK, accelerated the profile and sales of Domaines Paul Mas and Wakefield, alongside many others (including the internet-marketed Stormhoek). 

Having won the 70th Anniversary scholarship at Henley Business School and completed the M.B.A. in 2018, Alistair now consults to producers and distributors directing their positioning and marketing. He also writes for various titles about the business of wine and conducts corporate tastings.


Welcome to the Circle of Wine Writers Alistair! We look forward to publishing more of Alistair’s news and features in the future.