
Are we all subconscious marketers? Meg Maker poses the question in her column this month.
Making fun of wine tasting notes is not a new sport; recall Thurber’s 1937 cartoon about the “naïve domestic Burgundy.” But academic research about wine tasting notes is much newer, and it’s being done not only by linguists but also by mathematicians, economists, statisticians, and AI modelers.
Such quant...
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