Members’ Voices: Can you make a living as a wine writer?

For our Question of the Quarter, we ask members the very direct question, can you make a living as a wine writer? "I think you can make a living as a wine writer, but writing alone is unlikely to be enough. As outlets shrink and shift priorities — or disappear altogether — consistent assignments have become harder to rely on. For me, the answer has been to build around the writing. My podcast g...
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New Member: Lucia Porto

Lucia Porto is a journalist and advertising professional. One of the founding partners of Brasil de Vinhos – the only online newspaper in Brazil specializing in Brazilian wines – she has a diploma in sommellerie from ABS-RS, WSET 2 and a winemaker from the Grupo Miolo course. She has judged competitions including Brazil Wine Challenge, Brazilian Sparkling Wine Competition (Concurso do Espumante B...
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How to make money as a wine writer

Amanda Barnes takes an honest look at the reality of how to survive and make money as a wine writer in 2026, in her Editor's Comment for this edition of The Circular on the economics of wine writing. Ever since my first jobs in journalism, I remember writing for free. As a young journalist, I accepted that I needed to do a fair share of unpaid work to gain experience, build a portfolio and, occas...
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Time to pen a vinous tome?

Wink Lorch explores the economics of wine books and ways in which to publish them, by drawing on her own experiences and interviewing Circle members who’ve authored according to different models. While being anything but a licence to print money, books do nevertheless remain a valuable asset for wine writers, she finds.   “I think if you write a book expecting to make money you will come ba...
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The futurenomics of wine writing

On a relatively recently- but dramatically-changed landscape, Janet Z. Wang ponders the role and opportunities of our occupation going forward. She discovers some substantial silver linings, based on originality and sensory experience, which cannot be machine generated, in a somewhat otherwise cloudy forecast. While information may have become cheap, judgment has not, she observes.   For mu...
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AI and the wine writer

“Knowing everything you do about me, what would you imagine are my feelings about AI in the world of wine writing?” It took Claude less than a minute to come up with a 610-word response to my question that, honestly, wasn’t bad. And slightly sycophantic (because AI is always so much more polite than humans). So, did Claude get it right? “Based on everything you've shared over time, I suspect...
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New Member: Ian Bancroft

Ian Bancroft is a writer and former diplomat based in the Balkans for over fifteen years. He writes for Glug Magazine from the UK, and has also contributed to Full Pour, Wine Spectator, and other publications on a variety of topics. Ian’s speciality is wine from the former Yugoslavia, particularly indigenous grape varieties and the evolution of its wine scene. He has travelled extensively through...
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New Member: Florence Tilkens Zotiades

Florence Tilkens Zotiades is an award-winning wine writer, speaker, and international wine judge, renowned for her expertise in the wines of Greece. French-born and based in London, she brings a distinctive international perspective shaped by a previous career in international development. Her journey into the world of wine led her to become a certified sommelier, combining analytical depth wit...
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New Member: Jill Barth

Jill Barth helps consumers learn more about wine, from collecting for beginners to which wine regions offer the best travel 'bang for the buck'. She also keeps up with wine-related news, having written about supply chain shortages, AI in the wine world, and electric tractors. Jill Barth writes about wine creators, with culture, community, ecology and travel pivotal to the stories. She’s a Prove...
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New Member: Stefano Tesi

Born in Siena and a professional journalist since 1987, Stefano Tesi writes for many Italian magazines and appears on television and radio. Currently he is a jey contributor for James Magazine, Civiltà del Bere, Touring, Espresso guide and others. He also runs his own online publicationAlta-Fedelta.info and is a member of IGP wine writers network, as well as a teacher of journalism ethics and pro...
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