Author: Meg Maker

Circle Chair Meg Maker reached out to members and others for insights about how wine and spirits communicators should address the current moment. What is the role and future of wine writing given this moment of global economic uncertainty? At the extreme, the flow of wine will slow, prices will rise, wine consumption will drop, and wine consumer demographics will shift. Wine communication will sh...

Circle Chair Meg Maker takes notes from a recent research paper and explores why narrative and imagery might make more of an impact in wine tasting than facts and figures. Wine enthusiasts who want to become better tasters should abandon their keyboards and pick up their crayons. That’s the conclusion of researchers Kathryn Latour and John Deighton in their 2018 Harvard Business School Working Pa...

Meg Maker defends the right to drink and enjoy cheap fizz, even as an esteemed wine writer, in her column this month. I’ve just returned from London, where I used the excuse of the Circle’s annual Festive Party to justify a week of ogling art, meandering markets, visiting old haunts, and eating and drinking across a wet and windy city.  My spouse and I had the good fortune to have a friend’s fla...

Are we all subconscious marketers? Meg Maker poses the question in her column this month.  Making fun of wine tasting notes is not a new sport; recall Thurber’s 1937 cartoon about the “naïve domestic Burgundy.” But academic research about wine tasting notes is much newer, and it’s being done not only by linguists but also by mathematicians, economists, statisticians, and AI modelers.  Such quant...

Circle Chair Meg Maker ponders on what it means to be a 'wine writer' today, in an increasingly challenging professional environment. The Circle is a guild of professionals who’ve earned the moniker ‘wine writer.’ That writing may appear in the form of article, blog, or book, or may be in service of podcast, broadcast, social post, lecture, or curriculum. (And yes, we do have photographers; they ...