From the Chair: Curiosity is the Writer’s Currency

Circle Chair Meg Maker reflects on how humility and curiosity — not expertise alone — make the finest wine writers. There’s a nonprofit in my town (Lyme, New Hampshire; population 1,730) dedicated to education about the forests of northeastern America. They create materials about forest ecology, conservation, and stewardship, publishing a print quarterly called Northern Woodlands along with a blo...
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From the Chair: “Where should I start?”

Circle Chair Meg Maker asks perhaps the most important questions that we all face as a wine writer... Where should I start? I ended my last column with advice to budding wine writers. I said, in essence, that it’s fine but not essential to earn formal wine credentials, because if your primary motive is to share your insights with others, the most important thing is to learn to write, and to pract...
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From the Chair: Credentials optional

Meg Maker explores the differences between educating yourself in wine, and training yourself as a writer. I've been rummaging through older wine writing, material from 50 or 60 years ago, trying make sense of our craft’s recent history. It’s been fun. I’ve stumbled onto tasting notes from the year I was born. I’ve been reminded of great personalities, like Lalou Bize-Leroy, Becky Wasserman, and A...
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From the Chair: The trap of linguistic tropes

While attending a new Pinot Noir symposium in Oxford, Meg Maker considers the trap of repeating cliches.  I’ve just returned from Oxford University, where I participated in the inaugural Pinot Noir and Identity Symposium. The event, a culmination of four years’ work by the organising committee, convened academics, independent researchers, and passionate wine advocates for three days of discussion...
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From the Chair: Considering criticism

This month Meg Maker examines whether a wine communicator can ever really be objectively critical.  I enjoy reading criticism of books, art, cinema, and architecture. As a writer who does some wine criticism, I find it instructive to see how critics from other domains approach the exercise. I was particularly struck by a recent New Yorker piece, an essay by Julian Lucas reflecting on the critic ...
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From the Chair: Are we trying too hard to explain wine?

Circle Chair Meg Maker questions the role of the reader in wine writing, and in doing so, reflects on the purpose of the writing itself. I recently published a long memoiristic essay about a press trip I’d taken in Northern Italy. A fellow wine journalist posted a comment asking, “Who’s the reader?” It’s a valid question. Whenever we sit down to write an article, we should consider our reader, a...
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From the Chair: How should wine writers respond to a global trade war?

Circle Chair Meg Maker reached out to members and others for insights about how wine and spirits communicators should address the current moment. What is the role and future of wine writing given this moment of global economic uncertainty? At the extreme, the flow of wine will slow, prices will rise, wine consumption will drop, and wine consumer demographics will shift. Wine communication will sh...
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Nebbiolo, Dialect, and Dinner: Notes from Alba

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From the Chair: In praise of editors

In this month’s column, Circle Chair Meg Maker reflects on why a skilled editor is one of a writer’s most valuable collaborators — especially in today’s fast-moving world of digital media.   “Every smart person wants to be corrected, not admired.” —Marvin Minsky   I’ve recently completed two large wine media projects. The first was a series of naturalistic portraits of women who...
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From the Chair: To become a taste expert, move from specific to holistic

Circle Chair Meg Maker takes notes from a recent research paper and explores why narrative and imagery might make more of an impact in wine tasting than facts and figures. Wine enthusiasts who want to become better tasters should abandon their keyboards and pick up their crayons. That’s the conclusion of researchers Kathryn Latour and John Deighton in their 2018 Harvard Business School Working Pa...
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