The Great Drams of Scotland

Greg Dillon is clearly a whisky fiend. And he is also, clearly, a brand consultant. As he launches into his guide to the tales and stories of Scottish whisky houses, Dillon first shares his thoughts on branding. Why, you might ask? Because as Dillon details, whisky was one of the first branded products in the world. It's the image of a certain whisky which sells it today - far more so than the liq...
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